Is Once Upon a Farm Worth It? My Honest Review

Once Upon a Farm baby blends
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By Insider Envy Staff

If you’re a parent on the lookout for high-quality, organic snacks and meals for your child, you’ve probably come across Once Upon a Farm. Known for their commitment to fresh, nutritious ingredients with no added sugar or artificial preservatives, they’ve become a go-to brand for families who want convenience without sacrificing health. But with so many options on the market—and their prices sitting slightly higher than your average grocery store brands—the real question is: Are they worth it? I decided to dig into their offerings, both old and new, to see if they truly live up to the hype.

Organic Pouches & Smoothies: Fresh, Nutritious, and Gut-Healthy

One of Once Upon a Farm’s most popular product lines is their cold-pressed pouches, which set them apart from typical shelf-stable baby food. Unlike other brands that rely on heat processing, which can strip away nutrients and fresh flavor, Once Upon a Farm uses cold-pressure processing to preserve the natural taste, color, and nutrients of the organic fruits and vegetables. These pouches come in a variety of flavors and blends, ranging from simple fruit and veggie combos to immunity-supporting combos packed with probiotics. And for little ones who need an extra gut-health boost, their NEW Belly Blends line adds fiber and probiotics to support gut health—something that’s especially great for toddlers prone to tummy troubles.

Once Upon a Farm baby blends

But their innovation doesn’t stop at purees. For older kids (or even busy parents looking for a quick, nutritious pick-me-up), their dairy-free smoothies provide a creamy, plant-based alternative made with organic coconut milk, while their whole milk smoothies offer an option using grass-fed dairy. These aren’t your typical kids’ drinks—they’re made from whole, organic ingredients with no added sugar, meaning you get all the flavor and nutrition without unnecessary additives. At around $2.99 per pouch, they’re certainly pricier than conventional options, but if you value clean ingredients and high nutritional quality, they’re a fantastic choice.

Refrigerated Oat Bars: A Wholesome Snack, Now With Protein

Another standout in their lineup is their Refrigerated Oat Bars, which are a game-changer for quick, nutritious snacking. Unlike most bars on the market that are packed with added sugar or artificial preservatives, these are made with 100% whole grain oats, real fruits, and veggies—and they actually taste good. They have a soft, satisfying texture that’s easy for kids to chew, making them a great alternative to the overly-processed granola bars that dominate store shelves.

Once Upon a Farm protein oat bars

Recently, Once Upon a Farm expanded this line with their NEW Protein Oat Bars, which take their classic oat bars up a notch by adding 8 grams of organic milk and whey protein—the same amount as a cup of whole milk. For parents struggling to get enough protein into their kids’ diets, this is a major win. These bars also come drizzled for an extra touch of fun, making them a kid-friendly option that doesn’t compromise on nutrition. At around $2.99 per bar as a part of the subscription, they’re definitely a premium snack, but for an organic, protein-packed option with clean ingredients, the price feels justified.

Freshly Frozen Meals: Easy, Balanced, and Surprisingly Tasty

For busy parents who don’t always have time to cook, Once Upon a Farm’s Freshly Frozen Meals offer a convenient, nutrient-packed alternative. Made with a mix of grains, legumes, fruits, and veggies, these meals are designed to provide a balanced option that’s quick to prepare but doesn’t skimp on nutrition. Unlike many frozen meal options that rely on preservatives or artificial flavors, these meals keep it simple—real ingredients, frozen at peak freshness to lock in nutrients.

Once Upon a Farm frozen meals

I was pleasantly surprised by how well these meals held up in terms of taste and texture. They’re ready in minutes, which makes them perfect for those nights when cooking from scratch just isn’t happening. Priced at around $4.69 per meal, they’re more expensive than making something homemade, but for the convenience and quality, they’re a solid option to have stocked in the freezer.

Pantry Snacks: Fun, Healthy, and Perfect for On-the-Go

If you’re looking for non-refrigerated snacks, Once Upon a Farm’s pantry-friendly options are great for keeping in your diaper bag, car, or adding to their lunchbox. Their Fruit & Veggie Puffs are a standout for babies just starting to self-feed—these tiny, star-shaped bites dissolve quickly, making them easy and safe for little mouths. Made with baby-friendly spices, avocado oil, and sorghum (a climate-resilient, nutrient-dense grain), they’re a great alternative to rice-based puffs.

For toddlers ready to explore new textures, their Coconut Melts provide a smooth, creamy bite with the added bonus of probiotics. These little snack bites melt in the mouth and are made with real fruit and coconut milk, offering a dairy-free alternative for parents looking to avoid common allergens. Recently, Once Upon a Farm launched their NEW Smoothie Melts which provide a crispy dairy-based snack that turns creamy in seconds, made with organic whole milk for a fun, sensory eating experience.

Once Upon a Farm pantry snacks

Meanwhile, the Tractor Wheels™ Toddler Bars bring fun to snack time with their soft-baked, wheel-shaped design—perfect for tiny hands learning to self-feed. Like all Once Upon a Farm snacks, these bars contain no added sugar, making them loved by parents and growing kids. For slightly older toddlers, their NEW Smart Wheels take things a step further by infusing 100% whole grain oats, real fruits, and veggies with zinc to help support brain health.

Price-wise, these pantry snacks range from $3.99 to $5.49, making them a bit higher than your standard toddler snack—but with USDA Organic certification, no added sugar, and top-tier ingredients, they’re a worthy investment in your child’s health.

Final Verdict: Is Once Upon a Farm Worth It?

Once Upon a Farm isn’t the cheapest option out there, but that’s not what they’re aiming for. They’re focused on quality, nutrition, and convenience, making them a great choice for parents who want real food without the hassle of making everything from scratch. From their cold-pressed pouches and smoothies to their oat bars, frozen meals, and pantry snacks, they’ve created a lineup that prioritizes clean, organic ingredients while keeping things kid-friendly and delicious.

If you’re looking for the cheapest snacks or meals, you might be able to find more budget-friendly alternatives. But if you want high-quality, thoughtfully made food that actually supports your child’s development, Once Upon a Farm is absolutely worth it. Their expanding lineup continues to impress, and as someone who’s tried my fair share of baby and toddler snacks, I can confidently say they’re one of the best brands out there for parents who care about what goes into their little one’s body.

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