4 Steps for Choosing the Right Incontinence Protection


First things first: it’s high time we destigmatize talking about incontinence. Considering that incontinence affects approximately 13 million Americans, it’s clear that incontinence is an extremely common issue— it’s nothing to be ashamed of! Despite this, many people feel significant amounts of anxiety surrounding leaks or accidents in public. And even beyond these incontinence woes, there’s the problem of product: will my underwear be absorbent enough? Can everyone tell I’m wearing incontinence underwear? And of course: is it comfortable?

Picking the right product can help ease the burden of incontinence. We’ve searched high and low, and we think Because Market offers the best incontinence products out there in terms of affordability, convenience, and quality. Keep reading to find out how to pick the right incontinence product for you, and just what makes Because Market the best in the business. 

Step 1: Assess your needs

How much liquid do you void? When it comes to incontinence protection, underwear is the safer option because it holds more liquid than pads or guards. That being said, Because does offer pads and guards that range from moderate to maximum protection, so you can get the coverage you need with even less bulk. Plus, Because products are up to 37% more absorbent than the leading brand!

When will you need it / will you be wearing it? Are you looking for incontinence products for the day or at night?  For night, underwear is the gold standard option because it holds more and provides 360 degree protection for those who toss and turn. But even for daytime use, Because offers thin, flexible, discreet incontinence underwear that won’t get in the way of your daily activities.

How many pieces do you usually use / will you need? Because products hold anywhere from 2-6 cups of liquid— which is more than plenty to handle the 2 cups the average human bladder can hold. Plus, their “boosters,” which fit inside protective underwear, add an additional 4 cups of coverage— now that’s what we call serious protection!

Any allergies / sensitive skin? If you’re prone to chafing or sensitive skin, or need something latex-free, Because is the brand for you. Their products are sensitive skin-friendly, latex- and fragrance-free, and contain no harsh chemicals.

Because Market Final Selections

Step 2: Assess your lifestyle 

How active are you? If you’re often out and about during the day, you know how much uncomfortable incontinence products can put a damper on your productivity. Because offers superiorly comfortable incontinence products so you don’t have to worry about irritating your skin throughout the day!

What type of clothes do you usually wear? Bulky incontinence products can be uncomfortable and embarrassing. Even though incontinence is nothing to feel ashamed of, nobody wants a lumpy pair of underwear cramping their style. Because offers a streamlined fit and a soft, breathable material, so you’ll no longer have to worry about catering your wardrobe to your incontinence needs.

Step 3: Assess your budget. 

Which brands can you afford? When it comes to incontinence products, it’s time to stop compromising on quality. In the case of Because Market, you’re in luck: not only are their products high quality, they also won’t break the bank— which is especially important for a product you’ll be using daily. While leading brands’ adult incontinence underwear costs about $1.26/pair, Because Market underwear is priced at $0.87/pair— 30% less than leading brands!

Step 4: Purchase the product that’s best for you 

Ordering Because products couldn’t be easier: just head to their website and take their helpful Fit Quiz to determine which of their products is right for you. Once you’ve placed your order, shipping is always free on orders over $25, and their subscription delivery service delivers your order straight to your door. Need to change your order? Because Market’s user-friendly online portal makes it super easy to change or cancel your shipment. With the help of Because, you’ll never have to worry about buying the wrong type of incontinence underwear again.

Choosing the correct incontinence product can be a daunting task, but once you take into account your incontinence needs, lifestyle, and budget, you’re sure to find the right product for you. Head to Because Market to check out our top pick for the best incontinence products, and get started with their super helpful Fit Quiz today!


It’s time to make incontinence a priority. For a limited time, you can try a FREE starter pack!

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by Insider Envy Staff

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