Nom Nom Now vs. Farmer’s Dog


Over the past few years, the subscription service industry has exploded, giving the average person far more freedom and choices than they had before the rise of e-commerce brands. Today you can subscribe to nearly anything: beauty boxes, outdoor gear, clothing, art kits, and yes, even meal kits for your pup.

As a dog owner myself, I know that keeping a dog healthy is an everyday task, requiring constant activity and a healthy diet. While some people choose to make their own fresh doggie meals, I’d rather spend that time playing and snuggling with my pup, so I choose to subscribe to Ollie and other dog subscription services. There are a lot of options out there, and it’s important to make sure that what you’re feeding your pup meets your own standards (along with AAFCO and USDA standards), so I decided to review two of the more prominent dog subscription services for you: Nom Nom Now and The Farmer’s Dog.

How The Farmer’s Dog Began

Brett, the co-founder of The Farmer’s Dog, first started experimenting with dog food in an attempt to cure his dog, Jada’s, ongoing stomach problems. After trying multiple commercial dog food brands without any sort of positive change, he started making Jada’s dog food himself, and the results were almost instantaneous. Not wanting any other dogs to suffer the way Jada had, he co-founded The Farmer’s Dog to help other dog owners keep their pups healthy and happy.

How Nom Nom Now Began

Much like The Farmer’s Dog, Nom Nom Now was created to combat the health issues of one of its founder’s dogs: Harlee. When Nate, Zach, and Alex realized the healing effects of fresh food for dogs, they began experimenting with different meals, delivering mostly to family and friends who also had pups. As their network of subscribers increased, they realized they needed to consult a professional, and decided to form a partnership with Dr. Shmalberg: a leading veterinary nutritionist. From then on, Nom Nom Now and its team has continued to grow.

How The Farmer’s Dog is Made

All of The Farmer’s Dog meals are made fresh in USDA certified kitchens. Meals are designed by veterinary nutritionists to include proteins like turkey, beef, and pork, vegetables like carrots, kale, cauliflower, and other starches and grains that are cooked at low temperatures to ensure they don’t lose their nutritional value. Every other week, The Farmer’s Dog has you choose two main recipes that will be used to make the fourteen meals sent to you and your dog.

How Nom Nom Now is Made

Nom Nom Now makes its meals in batches weekly, so you can always be sure you’re getting the freshest food for your pup. Recipes are formulated by a team of veterinarians and nutritional scientists, led by Dr. Shmalberg and Dr. Ryan Honaker using ingredients that are restaurant-quality and hand-inspected before being gently cooked in the Nom Nom Now facility. A Nom Nom Now subscription offers you the choice of four main meals: Heartland Beef Mash, Tasty Turkey Fare, Chicken Chow-Wow, and Porkalicious Pork.

The Farmer’s Dog Shipping

As part of its dedication to you and your dog’s health, The Farmer’s Dog only uses recyclable, biodegradable, and compostable packaging materials. Every week, dog meals are delivered to your door in pre-portioned, compact packs that are sealed to maximize freshness. Because all meals are made fresh, packs should be stored in the refrigerator or freezer.

Nom Nom Now Shipping

Packed up in recyclable cardboard boxes (that can also be reused as something for your pup to play in) Nom Nom Now is delivered fresh weekly. All meals are pre-portioned and should be stored in the refrigerator or freezer to be kept fresh. Subscriptions are automatically renewed, and ship for free.

The Farmer’s Dog Pricing

It really depends on the size, breed, and age of your dog. The base price for The Farmer’s Dog starts out at $2/day, but because I have an English Bulldog, which is a larger dog breed, I end up paying around $15/day.

Nom Nom Now Pricing

Before you sign up, Nom Nom Now asks you to specify your dog’s breed, size, and age. For my English Bulldog, Bella, I pay a little under $11/day for a Nom Nom Now subscription.


Even though Nom Nom Now came out to be a lot cheaper per week for me, I still preferred The Farmer’s Dog subscription service. I’m a huge fan of their easy (and sustainable) packaging. It’s super easy to store and even though Nom Nom Now is made fresh weekly, it sometimes seems like the vacuum packed sealing The Farmer’s Dog uses keeps its food fresher for longer. I also didn’t like that Nom Nom Now automatically renewed my subscriptions without telling me, because sometimes Bella would get tired of certain recipes. However, at the end of the day, I’d choose subscription dog services like Ollie and others over any commercial dog food.

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by Insider Envy Staff

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