Blueland: The Startup Reinventing Eco-Friendly Cleaning Products

Did you know that the main ingredient in most cleaning products is water? Neither did we. But it’s true, and a startup called Blueland is changing that.

 

Founded by Sarah Paiji Yoo and John Mascari, Blueland is dedicated to eliminating single-use plastics from everyday products. As part of this mission, Blueland has discovered a way to take the water out of cleaning products (and more recently, hand soaps), making them cheaper and more fuel-efficient to ship. Additionally, Blueland has developed lightweight, reusable acrylic and glass “Forever” bottles – the perfect containers for your cleaning products. Together, these products are helping to revolutionize the cleaning product industry, cutting down on plastic waste and fossil fuel emissions. Blueland’s progress has already been met with universal praise, being heralded by Forbes, FastCompany, Vogue, and WSJ as one of the startups making serious strides towards a cleaner and more sustainable world.

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How Blueland is Fighting Microplastics

When Sarah Paiji Yoo realized the water she was using to make her baby formula was filled with hundreds of microplastics, she knew she needed to act. While many people know about the negative effects of regular plastic pollution, far fewer realize the microscopic effects: hundreds of thousands of pieces of tiny, broken down pieces of plastic that pollute the oceans, waterways, animals, and land. Microplastics are all around us: in the food we eat, the water we drink, probably even the air we breathe.

 

A large percentage of these microplastics come from single-use plastics, which make up half of the plastics produced every year. Only 9% of plastics make it to recycling plants – the other half getting dumped into landfills and spilling out to pollute the Earth. Blueland’s eco-friendly products are working to curb this pollution, focusing on cutting down on the single-use plastics we produce and consume, and lowering the carbon emissions necessary to transport necessary household items like window cleaners and hand soap.

 

What’s Inside Your Blueland Products

Blueland’s dedication extends to far more than eliminating single-use plastics. All of the products Blueland sells are non-toxic and enviromentally friendly. Ingredients are:

 

  • Cradle to Cradle Platinum Certified
  • EPA Safer Choice Approved
  • USDA Biobased Preferred
  • Leaping Bunny Certified
  • Cruelty-free
  • Gluten-free
  • Vegan
  • None from Prop 65 banned list
  • None from EWG restricted list

 

Blueland products are innovative and science-backed, along with being Platinum certified (the highest rating) by Cradle to Cradle, which is one of the most comprehensive rating agencies for people and planet health. By creating a product that is plastic-conscious and non-toxic, Blueland gives you the best of both worlds: a product that’s good for you and good for the planet!

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How Blueland Products Works

As of now, Blueland sells cleaning products and hand soaps, but they’re working towards expanding their line to cover personal care and other products. For a taste of everything Blueland has to offer (at a discounted price of 20% off) you can purchase Blueland’s Clean Essentials Kit, which includes:

 

  • Bathroom Cleaner
  • Glass + Mirror Cleaner
  • Multi-Surface Cleaner
  • Foaming Hand Soap

 

Products are made up of a small tablet and lightweight, reusable 20 oz. bottle (acrylic spray bottles for the cleaning products, and glass bottle for hand soaps). Once your set arrives, all you have to do is fill each bottle up with water, add the tablet, and voila! It makes itself before your eyes. From there, you’re free to use your Blueland products however you want: to clean your bathroom mirror, your tub, your kitchen countertops, or to wash your hands. Best of all, when you run out, refills are only $2, meaning you’ll save big over time!

 

By focusing on creating lightweight alternatives to traditional cleaning products, Blueland has created a product that is 300 times lighter and 200 times smaller than competing brands – cutting shipping-related costs and carbon emissions by nearly 90%. Additionally, there are absolutely no single use plastics in any part of Blueland’s shipping process. Instead, Blueland products are shipped using entirely compostable and recyclable material, making the products both eco-friendly and convenient for you!

 

The Best Cleaning Solution

Blueland cleaning products prove that greener products are not only better for the environment, they’re better for your wallet too. By creating a product that is lighter weight and more sustainably packaged, Blueland takes stress off of the growing plastic problem, and saves you money in the long run because of this. While some people might worry that environmentally friendly products lack the effectiveness of cleaning products that contain chemicals, with Blueland that’s simply not true – Blueland products have been proven to be more effective than leading comparable brands when tested by third party labs, letting you clean your home without trashing the rest of the planet!

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by Insider Envy Staff

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