This dog food company raised millions of dollars to make sure your pups get to live their best lives


With pet parents spending $70 billion a year on pets, one startup is changing the wave on what was more recently confined to humans: a healthy diet. Ollie,a direct-to-consumer startup that delivers custom-formulated dog meals to your door, landed $12.6 million in Series A funding attracting celebrities like Serena Williams to invest in dog health. With a $4.4 million seed round, this brings the company’s total funding to roughly $17 million.


Co-founders Alex Douzet, Gabby Slome, and Randy Jimenez launched the subscription dog food company in 2016 to unveil a pet food industry rooted in fast food. “Dead, dying, or diseased animals get mushed up into this meat slurpee,” said Ollie’s co-founder Gabby Slome when describing the jaw-dropping truths of the commercial pet food making process. Obesity, diabetes, and cancers are just some of the health conditions surrounding filler, chemical, and preservative packed dry dog food, also known as kibble.


Would you want eat fast food for breakfast, lunch, and dinner, everyday for your entire life? Probably not. Processed foods are known have negative health effects on humans, and they behave in the same way for dogs. Over half of dogs in america are overweight and canine diabetes rates have almost doubled in the past decade.


This sad state of doggy affairs is largely because the dog food industry is widely unregulated. Even with the AAFCO safeguards identifying potentially dangerous chemicals and fillers, commercial dog foods continue to contain harmful ingredients and byproducts, leading to over 40 dog food recalls every year.


Companies like Ollie are emerging as the alternatives to traditional dog food. Unlike kibble, Ollie isn’t a one-meal-fits-all food. Free of any artificial flavors, growth hormones, antibiotics, fillers, synthetic colors, and preservatives, Ollie’s meal plans are custom made for dog’s breed, weight, and activity to promote healthy weight and in turn, lead to a healthier life.

With thousands of customers nationwide, Ollie’s brand is attracting every type of dog owner, from millennials to boomers, as Americans of all ages are becoming more health conscious. 55% of pet owners say they worry about filler ingredients in pet food, and over one-quarter of them also worry that the food they buy is making their pet obese.


Pet food sales have exploded in the last ten years, with premium brands heavily responsible for the 36% increase since 2007. Investors are racing to back companies like Ollie, betting that this growth will continue, as over $100m have been invested in like-minded start-ups in the past few years.


Ollie co-founder Gabby Slome credits a lot of this growth to the humanization of pets and the willingness to spend more on our furry friends, “pets used to really be for the kids. Now pets are becoming the kids in a whole new way. Therefore, their place in the household is sort of unprecedented”.


Vet-formulated and made with premium ingredients, Ollie’s dog food is so high quality, even humans can eat it. Handmade in small batches at USDA regulated facility, every ingredient is ethically sourced from free-range farms and cooked at low temperatures to preserve maximum nutritional content. Starting at just $3/day for small pups, and $10 larger dogs, Ollie is by no means cheap, but ensures the highest quality diet a dog can get.

At InsiderEnvy we only promote products we love. We participate in a small number of affiliate programs, meaning we may receive compensation when you buy items after clicking a link on InsiderEnvy. We appreciate your support!

by Insider Envy Staff

This site uses cookies to help us serve you better. By continuing to explore our site, you accept our use of cookies. ✓ Accept
Welcome back! This site uses cookies to help us serve you better and we have updated our Privacy Policy since your last visit. By continuing to explore our site, you accept our use of cookies. ✓ Accept