Birchbox vs. Allure Beauty Box

Which Beauty Box Is Better: Birchbox or Allure?

Birchbox, the original beauty box, was founded in 2010. Since then, plenty of competitors have sprung on the market. In April 2019, raised their price from $10 to $15 in order to improve their box experience.How does Birchbox stack up to the other $15 box on the market – the Allure Beauty Box? I ordered both boxes – read on to find out the results!

Birchbox April Box

The first thing I noticed about this box is that there are SIX samples instead of the usual FIVE. The second thing I noticed is that the samples are ALL from very high quality brands and seem to be a larger average size. The samples I received are:

  • Sunday Riley Luna Retinol Sleeping Oil – Sunday Riley products are really expensive (but work!), so I’m glad I got try this out before committing to a full size.
  • Tarte Glossy Lip Paint – I love the Glossy Lip line, and this color is a pretty, wearable pink – not too dark or brown like many lip samples I receive.
  • R+CO Cleansing Foam Conditioner – This is a huge sample size! I’ll definitely get several washes out of it. Cleansing conditioners are supposed to be really good for your hair, so I’m excited to test this out.
  • Benefit Roller Lash Mascara – I’ve bought this mascara before and I LOVE it. The formula itself is super satiny and doesn’t smudge at all.
  • Oribe Texturizing Spray – This texturizing spray is great because it is also a dry shampoo. I also love this brand because their entire line has a gorgeous beachy scent.
  • Dr.Jart Ceramidin Face Cream – This cream boosts your skin’s natural ability to retain moisture, so it’s not just about the appearance of hydrated skin, but also about making your skin healthier in the long run.

Overall, I love the new . I’m really excited about the products I received, as it was a great mix of skincare, hair care, and makeup products. I also love that these products were personalized to my unique needs. Next up, Allure!

Allure Beauty Box

Instead of a box, the products in the Allure Beauty Box come in a plastic bag. The bag itself is pretty flimsy and had actually opened while it was shipping, so all my products had spilled out of it into the shipping box. There are overall more products in the Allure box, and they’re all plus-size samples or full-size. The products I received are:

  • Acure Seriously Soothing Blue Tansy Night Oil – I had never heard of this brand before, but this seems to be a pretty standard night oil and comes in a decent sized bottle.
  • Tarte Tarteist Quick Dry Matte Lip Paint– I guess Tarte must be in all the beauty boxes this month! While I love the brand, this color was too dark for me, and I rarely wear matte lipstick as I find it dehydrating.
  • Wander Beauty Mile High Club Volumizing Mascara – I was really excited to get this full-sized mascara! I love the formula, and the packaging is very pretty.
  • The BrowGal Instatint Brow Gel -This could be a good product for others, but it was the wrong color for me! I have blonde hair, so the brown shade doesn’t look good on me at all. I ended up giving this to a friend.
  • ModelCo Metallic Eyeshadow Trio – I really like one of the colors in this trio (a light nude), but the other two are not for me. One of them is a shimmery purple that I would never wear, and the other is a dark brown that is too dark for my usual look.
  • Mamonde Rose Water Toner -This is another skin soothing product – again from a brand I hadn’t heard of. It has a lovely rose scent!
  • Amika Soulfood Nourishing Mask – This is a great hair mask, but I’m slightly confused as I got this product in my last Allure box too. It would be nice to see some variety!

Compare and Contrast


Both boxes have great brands and decent sized products, but there were seven Allure products in this box compared to only six in Birchbox. There are typically seven products in each Allure box, whereas Birchbox will have between 5-7 depending on the value of the products. Because the Allure products were not personalized to me, there were a few that I actually won’t be able to use, whereas I will use all of my Birchbox products. If you are looking for sheer quantity of products then Allure may be better for you, but if you’re looking to discover products that will fit into your unique routine, Birchbox is the winner. For these reasons, I give them a tie.

Winner: Tie

While both boxes are $15, there are some significant differences between them. Birchbox is personalized to each subscriber’s unique beauty profile, while the Allure box is typically a random selection curated by the company.

Winner: Birchbox

I did not like the Allure plastic bag at all. As I mentioned above, all the products had spilled out of the bag in transit. I do, however, love the Birchbox box. There are fresh, pretty designs on each Birchbox every month, and they have added tissue paper to the new boxes, which is a nice touch! The box is sturdy, and I will use it to organize products and jewelry on my desk.

Winner: Birchbox
Upgrading to Full Size

Birchbox makes it really easy to find the products you sample online and purchase the full size in their shop, often with great discounts, while Allure doesn’t have any online shop at all. Birchbox takes the fuss out of searching for beauty products, while Allure seems to add another step.

Winner: Birchbox
Cancellation Policy

You can cancel both boxes, but I must say I was very disappointed with my experience attempting to cancel the Allure box. You can’t cancel through their website, and actually have to email a customer service rep, who took several days to get back to me. After that point, they don’t immediately cancel your subscription but try to persuade you to stay. The email chain it took to cancel this subscription was lengthy and irritating. Birchbox famously has amazing customer service, and you can cancel through their site.

Winner: Birchbox

The Verdict:

And the winner is…! While Allure had some great products, they aren’t personalized to me and it shows. I won’t use at least three of the products in the Allure Box, which is a pretty big waste. The Birchbox products were all personalized to my profile, and are a much better mix of skincare, hair care, and makeup products that I will actually use. 

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